Lakes And Grapes - Always in season

  • Welcome to the Cherry Coast

    New Arrivals

  • Lake Days, Just Layered.

    Fall Favorites

🚦 STOPLIGHT SOCIAL IS BACK!

Thursday, November 12 | 21+ Only

Single, taken, or just looking to make new friends? Join us for our final Stoplight Social of 2026!

Kick things off with drinks + mingling at Lakes And Grapes, grab your red, yellow, or green wristband, and head out for a fun 1.5-mile social walk through downtown Traverse City. We'll finish the night at Mammoth Distilling for our official after-party, featuring an exclusive $10 specialty cocktail!

🔴 Red = Taken
🟡 Yellow = Here to make friends
🟢 Green = Single

🎟️ $12 per person | Limited to 125 spots

Come solo or bring your friends. No pressure, no awkward introductions, just good people, good drinks + real connections.

Grab your ticket before we sell out!

FLOW & SIP: IN-STORE YOGA

Join us for an all-levels yoga flow inside Lakes And Grapes in partnership with Dharamsala TC—followed by local wine + N/A drinks, private shopping, and time to hang out and connect.

Next Class: Thursday, November 19th • 6 PM

Limited mats available.

RESERVE YOUR MAT →

The Crew's Favorites

Cherry Coast Mockneck
Cherry Coast Mockneck $74.00
Traverse City Mockneck
Traverse City Mockneck $74.00
Cherry Coast Tee
Cherry Coast Tee $40.00
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Classic Hoodie
Classic Hoodie $62.00
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Candle - Apple Harvest
Candle - Apple Harvest from $22.00
Coastal Beanie
Coastal Beanie $38.00
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Traverse City-designed. Great Lakes-tested.

Lakes and Grapes started with a simple idea: celebrate the Great Lakes lifestyle we love. From our flagship store on Front Street to lake houses across the country, every piece is designed to feel like home Up North.

Headed to the wineries?

Vineyard Collection

Vineyard Embroidered Hoodie
Vineyard Embroidered Hoodie $76.00
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Vineyard Embroidered Quarter Zip
Vineyard Embroidered Quarter Zip $74.00
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Vineyard Trucker Hat
Vineyard Trucker Hat $34.00
L&G Wave Wash Graphic Tee
L&G Wave Wash Graphic Tee $44.00
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Lakes & Grapes Graphic Hoodie
Lakes & Grapes Graphic Hoodie $80.00
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Lakes & Grapes Graphic Tee
Lakes & Grapes Graphic Tee $40.00
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Wave & Grape Golf Hat
Wave & Grape Golf Hat $30.00
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Rose Wine Tumbler
Rose Wine Tumbler $24.00
View all

New Arrivals For Her

North Pole Reserve Crew
North Pole Reserve Crew $58.00
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North Pole Reserve Women's Tee
North Pole Reserve Women's Tee $34.00
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Ripple Sculpt Jacket
Ripple Sculpt Jacket $89.00
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Women's Coastal Sherpa Quarter Zip
Women's Coastal Sherpa Quarter Zip $99.00
Ripple Active Bra Tank
Ripple Active Bra Tank $54.00
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Ripple Active Legging
Ripple Active Legging $76.00
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View all

Wear the Feeling, Not Just the Clothes

Rooted in the adventures and lifestyle of a water, woods and wine country way of life.

New Arrivals for Him

Premium Surf Snapback Hat
Premium Surf Snapback Hat $37.00
Petoskey Flannel Shirt
Petoskey Flannel Shirt $76.00
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Coastal Flex Zip
Coastal Flex Zip $84.00
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The Bay Flat Bill Hat
The Bay Flat Bill Hat $37.00
Paddle Performance Polo
Paddle Performance Polo $79.00
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Lakes & Grapes Graphic Tee
Lakes & Grapes Graphic Tee $40.00
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Home goods, candles, glassware and more that bring the coastal wine country vibes to you.

Bring Lakes And Grapes Home

Coastal Dockside Mug
Coastal Dockside Mug $20.00
Candle - Pumpkin Spice
Candle - Pumpkin Spice from $22.00
Diamond Rocks Glass
Diamond Rocks Glass $12.00
Candle - Bay Bourbon
Candle - Bay Bourbon from $22.00
View all

Anchored in Traverse City

Visiting? Find Us on Front Street in Traverse City!

Our HQ Store

326 E Front Street
Traverse City, MI 49684

231-252-4637

New Fall Hours:

Monday: 11 AM – 6 PM
Tuesday: 12 PM – 4 PM
Wednesday: 11 AM – 8 PM - Walk Club at 6PM
Thursday: 11 AM – 7 PM
Friday: 10 AM – 7 PM
Saturday: 10 AM – 8 PM
Sunday: 10 AM – 5 PM

Hours may vary for special events and holidays.

Get Directions